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A pop-up exhibition of protest that sheds light on the issues pertaining fast fashion through a parody retail experience.
A pop-up exhibition of protest that sheds light on the issues pertaining fast fashion through a parody retail experience.
A pop-up exhibition of protest that sheds light on the issues pertaining fast fashion through a parody retail experience.
Design of Interactive Environments@GT2023
Design of Interactive Environments@GT2023
Jump To
Final Demo . Problem . Understanding the User . Opportunities and Ideation . Prototyping Phase I . Prototyping Phase II . Prototyping Phase III . Prototyping Phase IV . Putting it all together . Poster . Challenges and Takeaways
MY ROLE
UX and Web Design: I designed and created the website threadlightly.framer.ai that was used in the exhibit.
UX Writing: I worked on the copywriting for the website (Product Details and Warning), carefully curated to best represent the facts while preserving the shock value and satire.
Product Marketing: Each clothing item was chosen from a thrift store with care. I played an important role in dressing up the models with accessories, choreographing the videos and photographs and finally arranging them on the website in a compelling manner.
Product Management: I took on a product management role ensuring the many parallel components of the project progressed smoothly. I also created inventory tracking and budget tracking spreadsheets to be shared by the group for ease.
PROJECT SCOPE
Aug - Dec '23
Tulika Banerjee
Namit Kapoor
Jimmy Guo
Radha Soman
Advisor: Hunter Spence
TOOLS/SKILLS
Web Design, UX Writing, Copywriting, Physical fabrication, Graphic Design, Videography, Product Marketing, Video Design, Product Management, Figma, Framer, Excel
MY ROLE
UX and Web Design: I designed and created the website threadlightly.framer.ai that was used in the exhibit.
UX Writing: I worked on the copywriting for the website (Product Details and Warning), carefully curated to best represent the facts while preserving the shock value and satire.
Product Marketing: Each clothing item was chosen from a thrift store with care. I played an important role in dressing up the models with accessories, choreographing the videos and photographs and finally arranging them on the website in a compelling manner.
Product Management: I took on a product management role ensuring the many parallel components of the project progressed smoothly. I also created inventory tracking and budget tracking spreadsheets to be shared by the group for ease.
PROJECT SCOPE
Aug - Dec '23
Tulika Banerjee
Namit Kapoor
Jimmy Guo
Radha Soman
Advisor: Hunter Spence
TOOLS/SKILLS
Web Design, UX Writing, Copywriting, Physical fabrication, Graphic Design, Videography, Product Marketing, Video Design, Product Management, Figma, Framer, Excel
Jump To
Final Demo . Problem . Understanding the User . Opportunities and Ideation . Prototyping Phase I . Prototyping Phase II . Prototyping Phase III . Prototyping Phase IV . Putting it all together . Poster . Challenges and Takeaways
MY ROLE
UX and Web Design: I designed and created the website threadlightly.framer.ai that was used in the exhibit.
UX Writing: I worked on the copywriting for the website (Product Details and Warning), carefully curated to best represent the facts while preserving the shock value and satire.
Product Marketing: Each clothing item was chosen from a thrift store with care. I played an important role in dressing up the models with accessories, choreographing the videos and photographs and finally arranging them on the website in a compelling manner.
Product Management: I took on a product management role ensuring the many parallel components of the project progressed smoothly. I also created inventory tracking and budget tracking spreadsheets to be shared by the group for ease.
PROJECT SCOPE
Aug - Dec '23
Tulika Banerjee
Namit Kapoor
Jimmy Guo
Radha Soman
Advisor: Hunter Spence
TOOLS/SKILLS
Web Design, UX Writing, Copywriting, Physical fabrication, Graphic Design, Videography, Product Marketing, Video Design, Product Management, Figma, Framer, Excel
Jump To
Final Demo . Problem . Understanding the User . Opportunities and Ideation . Prototyping Phase I . Prototyping Phase II . Prototyping Phase III . Prototyping Phase IV . Putting it all together . Poster . Challenges and Takeaways
Context
Context
The tenth installation of HackGT, a biannual Hackathon, was held at Georgia Tech in November 2023 in collaboration with Major League Hacking (MLH).
The theme was ‘a journal of memories.' and the track we chose was 'digital art'.
It was a 48-hour hackathon with teams of 4 with students participating from all over the country.
The tenth installation of HackGT, a biannual Hackathon, was held at Georgia Tech in November 2023 in collaboration with Major League Hacking (MLH).
The theme was ‘a journal of memories.' and the track we chose was 'digital art'.
It was a 48-hour hackathon with teams of 4 with students participating from all over the country.
Check out the Final Demo!
Check out the Final Demo!
Check out the Final Demo!
Problem
Problem
How do we ensure students don't miss out on Events around campus and receive Notifications and Alerts in a timely manner?
How do we ensure students don't miss out on Events around campus and receive Notifications and Alerts in a timely manner?
How do we ensure students don't miss out on Events around campus and receive Notifications and Alerts in a timely manner?
Motivation
Motivation
01
01
01
Students have limited time available to them. With so many events happening around campus, it is impossible for them to keep track of them all and hence, students miss out on events of importance to them and lose out on a holistic campus experience.
Students have limited time available to them. With so many events happening around campus, it is impossible for them to keep track of them all and hence, students miss out on events of importance to them and lose out on a holistic campus experience.
02
02
02
It is crucial that alerts and campus-wide notifications reach students on time, especially in emergencies. Other times, receiving notifications on time can save valuable time and energy.
It is crucial that alerts and campus-wide notifications reach students on time, especially in emergencies. Other times, receiving notifications on time can save valuable time and energy.
Opportunity Statement
First, we wanted to understand user awareness of events on campus.
First, we wanted to understand user awareness of events on campus.
Genuinely I think if more clubs used the Engage calendar and more students knew how to check it, that would solve any problems
Genuinely I think if more clubs used the Engage calendar and more students knew how to check it, that would solve any problems
Students showcased surprisingly low levels of awareness about events on campus and echoed concerns about the current system.
Students showcased surprisingly low levels of awareness about events on campus and echoed concerns about the current system.
Opportunities and Ideation
Opportunities and Ideation
Shock value
Shock value
According to our survey, the top source for information on new events is friends! How do we leverage this to streamline event tracking?
According to our survey, the top source for event info is friends! How do we leverage this to streamline event tracking?
According to our survey, the top source for information on new events is friends! How do we leverage this to streamline event tracking?
Immersive
Immersive
Reduces lag in timeliness of information and covers a wide geographic area to ensure timely alerts and continuous updates.
Reduces lag in timeliness of information and covers a wide geographic area to ensure timely alerts and continuous updates.
Interactive
Interactive
Interactive
For events that do not require RSVP and for less publicized events, users in the vicinity with similar interests can be apprised.
For events that do not require RSVP and for less publicized events, users in the vicinity with similar interests can be apprised.
Takeaways
Takeaways
Takeaways
To reduce the influx of information, how do we tailor event recommendations using filters and user behavior?
To reduce the influx of information, how do we tailor event recommendations using filters and user behavior?
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
Prototyping Phase I
Art generation using p5.js
Prototyping Phase I
Art generation using p5.js
Prototyping Phase I
Art generation using p5.js
We used the p5.js library to generate these visuals
We used the p5.js library to generate these visuals
Increasing complexity of generated designs
Increasing complexity of generated designs
Prototyping Phase II
Mapping sound to art
Prototyping Phase II
Mapping sound to art
Prototyping Phase II
Mapping sound to art
Buzzin has two primary sources of revenue and funding.
Buzzin has two primary sources of revenue and funding.
Prototyping Phase III
Sentiment analysis
Prototyping Phase III
Sentiment analysis
Prototyping Phase III
Sentiment analysis
Buzzin has two primary sources of revenue and funding.
Buzzin has two primary sources of revenue and funding.
Tag Design and Customized QR Generation
Logo by Category
Fast Fashion
Sweatshops
Unsustainable
Cotton
Synthetic Materials
Prototyping Phase IV
Postcard Design
Prototyping Phase IV
Postcard Design
Prototyping Phase IV
Postcard Design
Buzzin has two primary sources of revenue and funding.
Buzzin has two primary sources of revenue and funding.
Putting it all together
Putting it all together
Putting it all together
Putting it all together
We proposed to launch the entire feature set of the app over four iterative phases with the product specifications for each phase outlined below.
We proposed to launch the entire feature set of the app over four iterative phases with the product specifications for each phase outlined below.
Challenges & Takeaways
Challenges & Takeaways
Creating value
Unlike most hackathons, we did not have the ability to choose our own teams and were assigned to a team of four based on a business chemistry test. We were effectively strangers with a common goal.
Given the short timeframe of the challenge, this implied instantly assessing our diverse skillsets and interests for efficient work distribution and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
Creating value
Unlike most hackathons, we did not have the ability to choose our own teams and were assigned to a team of four based on a business chemistry test. We were effectively strangers with a common goal.
Given the short timeframe of the challenge, this implied instantly assessing our diverse skillsets and interests for efficient work distribution and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
Creating value
Unlike most hackathons, we did not have the ability to choose our own teams and were assigned to a team of four based on a business chemistry test. We were effectively strangers with a common goal.
Given the short timeframe of the challenge, this implied instantly assessing our diverse skillsets and interests for efficient work distribution and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
Managing constraints
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out of the challenge, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill in for work if one of my teammates was held up. This truly challenged and honed my time management skills.
Managing constraints
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out of the challenge, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill in for work if one of my teammates was held up. This truly challenged and honed my time management skills.
Managing constraints
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out of the challenge, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill in for work if one of my teammates was held up. This truly challenged and honed my time management skills.
©2024 Tulika Banerjee
©2024 Tulika Banerjee
©2024 Tulika Banerjee