Buzzin
Buzzin
Buzzin
Streamlining event tracking and alerts notification system for students on campus
Streamlining event tracking and alerts notification system for students on campus
Deloitte Innovation Challenge Winner @GT2023
Deloitte Innovation Challenge Winner @GT2023
MY ROLE
In the capacity of the principal UX Researcher and Designer for this project, I assumed a central role in various critical aspects:
Requirements Gathering: I formulated a comprehensive user survey for preliminary research and conducted in-depth analyses of the collected results.
Interactive Prototype Development: Following the requirements phase, I employed Figma to meticulously craft an interactive prototype and produced a detailed walkthrough video to enhance the effectiveness of the presentation.
Business Strategy: I played a pivotal role in executing a thorough competitive analysis, conducting extensive market research, delineating investment requirements, and formulating a projected roadmap for Buzzin's scalable production.
TEAM
Tulika Banerjee
UX Designer
Rohan Chadha
Analyst
Lorette Leone
Analyst
PROJECT OUTCOME
Based on our pitch, presentation, prototype and video walkthrough, Buzzin was awarded the First Place out of 13 teams.
ADVISOR
Zachary Jacob
Tech Consultant
PROJECT SCOPE
1 Week Design Sprint
12 - 19 Apr '23
Tulika Banerjee, UX Designer
Rohan Chadha, Analyst
Lorette Leone, Analyst
Zachary Jacob, Advisor - Tech Consultant at Deloitte
DURATION
1 Week
12 - 19 Apr '23
JUDGES
Manu Misra, Specialist Leader
Michael Schuler, Senior Manager
JUDGES
Manu Misra
Specialist Leader
Michael Schuler
Senior Manager
TOOLS/SKILLS
User-Centered Design, Market Research, Prototyping, User Surveys, Competitor Analysis, UX Research, Figma, Canva
TOOLS/SKILLS
User-Centered Design, Market Research, Prototyping, User Surveys, Competitor Analysis, UX Research, Figma, Canva
TEAM
Tulika Banerjee
UX Designer
Rohan Chadha
Analyst
Lorette Leone
Analyst
MY ROLE
In the capacity of the principal UX Researcher and Designer for this project, I assumed a central role in various critical aspects:
Requirements Gathering: I formulated a comprehensive user survey for preliminary research and conducted in-depth analyses of the collected results.
Interactive Prototype Development: Following the requirements phase, I employed Figma to meticulously craft an interactive prototype and produced a detailed walkthrough video to enhance the effectiveness of the presentation.
Business Strategy: I played a pivotal role in executing a thorough competitive analysis, conducting extensive market research, delineating investment requirements, and formulating a projected roadmap for Buzzin's scalable production.
PROJECT SCOPE
1 Week Design Sprint
12 - 19 Apr '23
Tulika Banerjee, UX Designer
Rohan Chadha, Analyst
Lorette Leone, Analyst
Zachary Jacob, Advisor - Tech Consultant at Deloitte
JUDGES
Manu Misra, Specialist Leader
Michael Schuler, Senior Manager
DURATION
1 Week
12 - 19 Apr '23
TOOLS/SKILLS
User-Centered Design, Market Research, Prototyping, User Surveys, Competitor Analysis, UX Research, Figma, Canva
PROJECT OUTCOME
Based on our pitch, presentation, prototype and video walkthrough, Buzzin was awarded the First Place out of 13 teams.
Context
Context
Context
This project was a part of the inaugural Deloitte Innovation Challenge that was held in partnership with Georgia Tech in April 2023.
The prompt was to design ‘a technology-focused suggestion, solution, or innovation that addresses a current challenge being experienced on campus.’
This project was a part of the inaugural Deloitte Innovation Challenge that was held in partnership with Georgia Tech in April 2023.
The prompt was to design ‘a technology-focused suggestion, solution, or innovation that addresses a current challenge being experienced on campus.’
Check out the Final Pitch!
Check out the Final Pitch!
Check out the Final Pitch!
Total time for presentation: 5 minutes
Q/A: 2 minutes
Total time for presentation: 5 minutes
Q/A: 2 minutes
How do we ensure students don't miss out on Events around campus and receive important Notifications and Alerts in a timely manner?
How do we ensure students don't miss out on Events around campus and receive important Notifications and Alerts in a timely manner?
How do we ensure students don't miss out on Events around campus and receive important Notifications and Alerts in a timely manner?
Why is this a problem?
Why is this a problem?
Why is this a problem?
Students have limited time.
Students have limited time.
Information overload with too many events all at once!
Information overload with too many events all at once!
Scattered comms: Emails, social media, etc.
Scattered comms: Emails, social media, etc.
Missed opportunities
Missed opportunities
Delayed Notifications.
Delayed Notifications.
Incomplete campus experience
Incomplete campus experience
Time-sensitivity of emergencies
Time-sensitivity of emergencies
How much do students actually hear about? TLDR: Surprisingly, not much!
How much do students actually hear about? TLDR: Surprisingly, not much!
First, we wanted to understand the pre-existing user awareness of events on campus.
First, we wanted to understand the pre-existing user awareness of events on campus.
61 responses, distributed across the Undergrad, Grad and PhD populations.
GT Email was required as verification.
61 responses, distributed across the Undergrad, Grad and PhD populations.
GT Email was required as verification.
Genuinely I think if more clubs used the Engage calendar and more students knew how to check it, that would solve any problems.
Genuinely I think if more clubs used the Engage calendar and more students knew how to check it, that would solve any problems.
Students showcased surprisingly low levels of awareness about events on campus and echoed concerns about the current system.
Students showcased surprisingly low levels of awareness about events on campus and echoed concerns about the current system.
The lack of event awareness and thus participation also negatively impacts event organizers and hosts
Defining the Problem Space
Opportunities and Ideation
Opportunities and Ideation
Opportunities and Ideation
Introducing a social aspect
Introducing a social aspect
Introducing a social aspect
According to our survey, the top source for information on new events is friends! How do we leverage this to streamline event tracking?
According to our survey, the top source for information on new events is friends! How do we leverage this to streamline event tracking?
According to our survey, the top source for event info is friends! How do we leverage this to streamline event tracking?
Crowdsourcing real-time updates
Crowdsourcing real-time updates
Crowdsourcing real-time updates
Reduces lag in timeliness of information and covers a wide geographic area to ensure timely alerts and continuous updates.
Reduces lag in timeliness of information and covers a wide geographic area to ensure timely alerts and continuous updates.
Location-based relevance
Location-based relevance
Location-based relevance
For events that do not require RSVP and for less publicized events, users in the vicinity with similar interests can be apprised.
For events that do not require RSVP and for less publicized events, users in the vicinity with similar interests can be apprised.
Tailored recommendations
Tailored recommendations
Tailored recommendations
To reduce the influx of information, how do we tailor event recommendations using filters and user behavior?
To reduce the influx of information, how do we tailor event recommendations using filters and user behavior?
Wait, don't you already have apps for this?
Wait, don't you already have apps for this?
Not usable or useful as they stand right now.
Not usable or useful as they stand right now.
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
I feel like some CoC events have the email too late. Only generally in weekly coc email but not helpful if event Monday.
I feel like some CoC events have the email too late. Only generally in weekly coc email but not helpful if event Monday.
Student use of GT Event apps and other third-party apps was found to be negligible and we noted average satisfaction levels with the current system.
Student use of GT Event apps and other third-party apps was found to be negligible and we noted average satisfaction levels with the current system.
Bringing the Idea to Life
Bringing the Idea to Life
Bringing the Idea to Life
Design Drivers
Design Drivers
A Walkthrough
A Walkthrough
I've had a busy day and just got done with my last class. I need a break! Let me check Buzzin to find out what's happening around me.
I login to Buzzin using my GT SSO Credentials.
The map shows a good mix of events aound me and it's all in walking distance too!
The Resume workshop seems interesting, let me check it out!
Looks like my friends will be attending! Hope I don't have a time conflict.
Let's quickly check my calendar. All good! Just have the Technique Staff Meeting after this.
I've added it to my Calendar!
Let's make sure I have my Technique meeting on here!
An organization filter should do it.
Nice, they're nearby. And just like that I have my evening sorted!
Let's make sure I have my Technique meeting on here!
An organization filter should do it.
Let's make sure I have my Technique meeting on here!
An organization filter should do it.
Let's make sure I have my Technique meeting on here!
An organization filter should do it.
Let's make sure I have my Technique meeting on here!
An organization filter should do it.
Let's make sure I have my Technique meeting on here!
An organization filter should do it.
Sounds good, what more do we need?
Investment Requirements
Sounds good, what more do we need?
Investment Requirements
The product specifications, scale of the product, skills required and marketing considerations guided the short-term and long-term investment estimates.
These encompass both capital and labor requirements for deploying the product iteratively.
The product specifications, scale of the product, skills required and marketing considerations guided the short-term and long-term investment estimates.
These encompass both capital and labor requirements for deploying the product iteratively.
Is it sustainable?
Revenue Model
Is it sustainable?
Revenue Model
Is it sustainable?
Revenue Model
Buzzin has two primary sources of revenue and funding.
Buzzin has two primary sources of revenue and funding.
Product Release Roadmap
Product Release Roadmap
Product Release Roadmap
We proposed to launch the entire feature set of the app over four iterative phases with the product specifications for each phase outlined below.
We proposed to launch the entire feature set of the app over four iterative phases with the product specifications for each phase outlined below.
Demo
Demo
Design System
Design System
Challenges & Takeaways
Challenges & Takeaways
Challenges & Takeaways
Strangers on the Internet
Teams were made through random assignment. We were effectively strangers with a common goal.
Given the short timeframe, this implied instantly assessing our diverse skillsets and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
Strangers on the Internet
Teams were made through random assignment. We were effectively strangers with a common goal.
Given the short timeframe, this implied instantly assessing our diverse skillsets and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
The show must go on!
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill where needed. This was a good test of my time management skills.
The show must go on!
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill where needed. This was a good test of my time management skills.
A Race against Time
Ideally, we would have liked to conduct detailed formative assessment but, given that we only had a week in hand and most students were too busy with finals to participate in interviews, we put together a survey and pooled in our resources to share it with as many students as we could.
Despite the time constraint, we amassed 61 responses with a good representation of students from all levels.
A Race against Time
Ideally, we would have liked to conduct detailed formative assessment but, given that we only had a week in hand and most students were too busy with finals to participate in interviews, we put together a survey and pooled in our resources to share it with as many students as we could.
Despite the time constraint, we amassed 61 responses with a good representation of students from all levels.
©2024 Tulika Banerjee
©2024 Tulika Banerjee