Buzzin
Buzzin
Buzzin
Streamlining event tracking and alerts notification system for students on campus
Streamlining event tracking and alerts notification system for students on campus
Streamlining event tracking and alerts notification system for students on campus
Deloitte Innovation Challenge Winner @GT2023
Deloitte Innovation Challenge Winner @GT2023
Deloitte Innovation Challenge Winner @GT2023
DURATION
1 Week
12 - 19 Apr 2023
TEAM
Tulika Banerjee, MS CS
Rohan Chadha, Junior
Lorette Leone, Sophomore
ADVISOR
Zachary Jacob, Technology Consultant
JUDGES
Manu Misra, Specialist Leader
Michael Schuler, Senior Manager
DURATION
1 Week
12 - 19 Apr 2023
TEAM
Tulika Banerjee
Rohan Chadha
Lorette Leone
ADVISOR
Zachary Jacob
JUDGES
Manu Misra, Specialist Leader
Michael Schuler, Senior Manager
DURATION
1 Week
12 - 19 Apr 2023
TEAM
Tulika Banerjee
Rohan Chadha
Lorette Leone
ADVISOR
Zachary Jacob
JUDGES
Manu Misra, Specialist Leader
Michael Schuler, Senior Manager
The inaugural Deloitte Innovation Challenge was held in partnership with Georgia Tech in April 2023.
The prompt was to design ‘a technology-focused suggestion, solution, or innovation that addresses a current challenge being experienced on campus.’
Teams were formed based on a business chemistry assessment and each team was assigned a Deloitte consultant as an advisor.
The inaugural Deloitte Innovation Challenge was held in partnership with Georgia Tech in April 2023.
The prompt was to design ‘a technology-focused suggestion, solution, or innovation that addresses a current challenge being experienced on campus.’
Teams were formed based on a business chemistry assessment and each team was assigned a Deloitte consultant as an advisor.
Tools/Skills
Tools/Skills
Check out the Final Pitch!
Check out the Final Pitch!
Total time for presentation: 5 minutes
Q/A: 2 minutes
Total time for presentation: 5 minutes
Q/A: 2 minutes
Based on our pitch, prototype and walkthrough, our app Buzzin was awarded the First Place out of 13 teams.
Based on our pitch, prototype and walkthrough, our app Buzzin was awarded the First Place out of 13 teams.
Problem
Problem
Problem
How do we ensure students don't miss out on Events around campus and receive Notifications and Alerts in a timely manner?
How do we ensure students don't miss out on Events around campus and receive Notifications and Alerts in a timely manner?
How do we ensure students don't miss out on Events around campus and receive Notifications and Alerts in a timely manner?
Why do we care?
Why do we care?
Why do we care?
01
01
Students have limited time available to them. With so many events happening around campus, it is impossible for them to keep track of them all and hence, students miss out on events of importance to them and lose out on a holistic campus experience.
Students have limited time available to them. With so many events happening around campus, it is impossible for them to keep track of them all and hence, students miss out on events of importance to them and lose out on a holistic campus experience.
02
02
It is crucial that alerts and campus-wide notifications reach students on time, especially in emergencies. Other times, receiving notifications on time can save valuable time and energy.
It is crucial that alerts and campus-wide notifications reach students on time, especially in emergencies. Other times, receiving notifications on time can save valuable time and energy.
Understanding the User
Understanding the User
Understanding the User
First, we wanted to understand user awareness of events on campus.
First, we wanted to understand user awareness of events on campus.
We ran a survey over three days, acquiring a total of 61 responses, distributed across the Undergrad, Grad and PhD populations.
GT Email was required as verification.
We ran a survey over three days, acquiring a total of 61 responses, distributed across the Undergrad, Grad and PhD populations.
GT Email was required as verification.
Genuinely I think if more clubs used the Engage calendar and more students knew how to check it, that would solve any problems
Genuinely I think if more clubs used the Engage calendar and more students knew how to check it, that would solve any problems
Students showcased surprisingly low levels of awareness about events on campus and echoed concerns about the current system.
Students showcased surprisingly low levels of awareness about events on campus and echoed concerns about the current system.
Defining the Problem Space
Defining the Problem Space
Defining the Problem Space
Opportunities and Ideation
Opportunities and Ideation
Opportunities and Ideation
Social
Social
Social
According to our survey, the top source for information on new events is friends! How do we leverage this to streamline event tracking?
According to our survey, the top source for information on new events is friends! How do we leverage this to streamline event tracking?
According to our survey, the top source for event info is friends! How do we leverage this to streamline event tracking?
Crowdsourcing
Crowdsourcing
Crowdsourcing
Reduces lag in timeliness of information and covers a wide geographic area to ensure timely alerts and continuous updates.
Reduces lag in timeliness of information and covers a wide geographic area to ensure timely alerts and continuous updates.
Location-Based
Location-Based
Location-Based
For events that do not require RSVP and for less publicized events, users in the vicinity with similar interests can be apprised.
For events that do not require RSVP and for less publicized events, users in the vicinity with similar interests can be apprised.
Tailored
Tailored
Tailored
To reduce the influx of information, how do we tailor event recommendations using filters and user behavior?
To reduce the influx of information, how do we tailor event recommendations using filters and user behavior?
Understanding the Market
Understanding the Market
Understanding the Market
Competitive Analysis
Competitive Analysis
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
A social aspect and crowd-sourcing of information in real-time were missing from most competitors.
I feel like some CoC events have the email too late. Only generally in weekly coc email but not helpful if event Monday.
I feel like some CoC events have the email too late. Only generally in weekly coc email but not helpful if event Monday.
Student use of GT Event apps and other third-party apps was found to be negligible and we noted an average satisfaction with the current system.
Student use of GT Event apps and other third-party apps was found to be negligible and we noted an average satisfaction with the current system.
Prototyping
Prototyping
Prototyping
Design Drivers
Design Drivers
A Closer Look
A Closer Look
A Closer Look
Design System
Design System
Investment Requirements
Investment Requirements
Investment Requirements
The product specifications, scale of the product, skills required and marketing considerations guided the short-term and long-term investment estimates.
These encompass both capital and labor requirements for deploying the product iteratively.
The product specifications, scale of the product, skills required and marketing considerations guided the short-term and long-term investment estimates.
These encompass both capital and labor requirements for deploying the product iteratively.
Revenue Model
Revenue Model
Revenue Model
Buzzin has two primary sources of revenue and funding.
Buzzin has two primary sources of revenue and funding.
Product Release Roadmap
Product Release Roadmap
Product Release Roadmap
We proposed to launch the entire feature set of the app over four iterative phases with the product specifications for each phase outlined below.
We proposed to launch the entire feature set of the app over four iterative phases with the product specifications for each phase outlined below.
UX Walkthrough
UX Walkthrough
UX Walkthrough
Challenges & Takeaways
Challenges & Takeaways
Challenges & Takeaways
Coordinating with strangers virtually
Unlike most hackathons, we did not have the ability to choose our own teams and were assigned to a team of four based on a business chemistry test. We were effectively strangers with a common goal.
Given the short timeframe of the challenge, this implied instantly assessing our diverse skillsets and interests for efficient work distribution and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
Data Gathering in a time crunch
Adopting a user-centered design approach, we wished to communicate with our intended users directly. But given that we only had a week in hand and most students were busy with finals to participate in interviews, we put together a survey and pooled in our resources to share it with as many GT students as we could.
Our efforts yielded great results and were unanimously appreciated. We amassed 61 responses with a good representation of students from all levels - Undergrad, Grad and PhD.
Time Management and Initiative
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out of the challenge, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill in for work if one of my teammates was held up. This truly challenged and honed my time management skills.
Coordinating with strangers virtually
Unlike most hackathons, we did not have the ability to choose our own teams and were assigned to a team of four based on a business chemistry test. We were effectively strangers with a common goal.
Given the short timeframe of the challenge, this implied instantly assessing our diverse skillsets and interests for efficient work distribution and tuning ourselves to be on the same wavelength. Moreover, our schedules made it difficult for us to meet in person, reinforcing strong active communication.
Data Gathering in a time crunch
Adopting a user-centered design approach, we wished to communicate with our intended users directly. But given that we only had a week in hand and most students were busy with finals to participate in interviews, we put together a survey and pooled in our resources to share it with as many GT students as we could.
Our efforts yielded great results and were unanimously appreciated. We amassed 61 responses with a good representation of students from all levels - Undergrad, Grad and PhD.
Time Management and Initiative
The Innovation challenge took place in the middle of finals week, and we found ourselves juggling this along with classes and exams. As such, one of our teammates dropped out of the challenge, leaving us with a team of three.
I took the initiative to coordinate our schedules and fill in for work if one of my teammates was held up. This truly challenged and honed my time management skills.
Related Projects
More Projects
More Projects
Global Pantry
User-centered design, UX Research, Prototyping, User Testing
Global Pantry
User-centered design, UX Research, Prototyping, User Testing
Global Pantry
User-centered design, UX Research, Prototyping, User Testing
Grow With Me
User Research, UX Design, AR
Grow With Me
User Research, UX Design, AR
Grow With Me
User Research, UX Design, AR
©2023 Tulika Banerjee
©2023 Tulika Banerjee
©2023 Tulika Banerjee